Say buh-bye to brass and frizz, and hello to bright, bouncy tresses!
With no sulfates or petrochemical-derived dyes, this purple solid shampoo (great for blondes and silver foxes) is best used as your regular shampoo to keep the yellow tones at bay. Babassu and jasmine oils add shine and body with beetroot extract for extra colour power.
Best used in conjunction with Tone It Down conditioner for bright, luminous locks.
To keep brass at bay, use this as your regular shampoo. Find it doesn't lather as much? As it's sulfate-free, you don't get huge amounts of foam - so use it twice if you really want that squeaky-clean feeling.
Founded in 2012, Ethique has spear-headed the plastic-free revolution in the bathroom. All Ethique products are plastic-free, sustainable & biodegradable, palm-oil free and certified cruelty free and vegan.
Sodium Cocoyl Isethionate, Sodium Cocoyl Glycinate, Stearic Acid, Mica, Cocoyl Methyl Glucamide, Theobroma Cacao (Cocoa) Seed Butter, Lactic Acid, Orbignya Oleifera (Babassu) Seed Oil, Betaine, Brassica Alcohol, Glycerine, Guar Hydroxypropyltrimonium Chloride, Fragrance^, Jasminum Officinale (Jasmine) Oil, Beta Vulgaris (Beetroot) Extract, Benzyl Benzoate*, Benzyl Alcohol*, Linalool*, Eugenol*.
^Certified Natural. *Component Of Essential Oils
Don’t hold the bar under water, or leave it wet or in pooled water, it will dissolve much faster, you only need a little amount of the product.
|Country of Manufacture||New Zealand|
|Suitability||Colour Treated Hair|
|Certifications||Choose Cruelty Free, B Corp, Certified Palm Oil Free|