Best used in conjunction with Tone It Down conditioner for bright, luminous locks.

To keep brass at bay, use this as your regular shampoo. Find it doesn't lather as much? As it's sulfate-free, you don't get huge amounts of foam - so use it twice if you really want that squeaky-clean feeling.

• 100% soap-free, pH balanced and safe for colour treated hair
• Equivalent to 3 bottles of liquid shampoo.
• Best for blondes and silver foxes

Founded in 2012, Ethique has spear-headed the plastic-free revolution in the bathroom. All Ethique products are plastic-free, sustainable & biodegradable, palm-oil free and certified cruelty free and vegan.

Sodium Cocoyl Isethionate, Sodium Cocoyl Glycinate, Stearic Acid, Mica, Cocoyl Methyl Glucamide, Theobroma Cacao (Cocoa) Seed Butter, Lactic Acid, Orbignya Oleifera (Babassu) Seed Oil, Betaine, Brassica Alcohol, Glycerine, Guar Hydroxypropyltrimonium Chloride, Fragrance^, Jasminum Officinale (Jasmine) Oil, Beta Vulgaris (Beetroot) Extract, Benzyl Benzoate*, Benzyl Alcohol*, Linalool*, Eugenol*.

^Certified Natural. *Component Of Essential Oils

• Wet your hair and the bar. Slide the bar from root to tip 3-4 times.
• Put the bar down and lather shampoo into hair. It will foam!
• Rinse and follow with conditioner if you need to.